Jessica Wesson

Farmers who own modern equipment can perform 95% of repairs on their own.

This start-up offers a connected alternative for rural America.

The Manure Challenge showcases 8 start-ups working to advance manure management.

"As an industry, we support farmers in repairing their own equipment. It's a mistruth that we don't," says Stephanie See, Association of Equipment Manufacturers. "The issue here is illegal tampering."

“Whatever hit consumers have taken, I would argue that farmers have taken an even bigger hit,” says Jayson Lusk, head of the department of agricultural economics at Purdue University.

The partnership will support the value of developing strong genetic and animal health programs.